Experts say that content is king in inbound marketing and I can’t dare to disagree with them. But in my opinion, if ‘content is king’, then ‘time is money’. I was facing mobile network problem and internet speed problem since last fortnight, but it became severe in last one week. Both the services are from same service provider. It reached to height four days back when I woke up with no mobile network and 0.00 kbps internet speed. Frustrated, I vented my anger on twitter. Within few minutes, I got a follow notification from the company and mention to write back the mobile number to contact. Immediate response led to defuse my anger a bit and give them some time to correct the situation. Though situation improved in only next three days, but prompt response and subsequent follow up made me to allow them the time they were seeking. They did not allow the situation to worsen by promptly reacting to my tweet and saved the money going to other network. As an inbound marketing enthusiast, my belief of ‘time is money’ got re-enforced. I am sharing my belief in the shape of few points, which are given below:
1) While you need to produce lot of superlative content to impress your audience, you also need to know that when your audience is going to read it. Every message has some target; it can’t be random, even if it is. And here, your target is a living entity, humans. They have other work to do than reading your content. So, what you need to do is to keep a watch on your audience’s activity and keep improving the timing of content sharing. This will give weight and value to the content you are creating.
2) Sharing of content is one of the key activities of inbound marketing, and along with it, responding immediately or within the shortest possible time is equally important. If you delay in responding, then it would become monologue and monologue is not conversation.
3) Inbound marketing is all about dialogue and dialogue may not necessarily start from your side only. Your audience may also start the conversation, which may be in the form of complain, praise or referral. If you fail to acknowledge them then you are inviting bigger trouble. You may lose a customer and so the money.
